ROLE
Designer
CLIENT
HoneyBee Cafe
DATE
2022
This project is a trifold brochure design for HoneyBee Cafe, which is a cafe that also sells both books and plants. The idea behind the design was to make something that was modern and clean while also being welcoming and vibrant. The design elements and color palette are meant to represent the Cafe's connection to honeybees.
My role for this project was designer. My job was to create a pleasing color palette that fit the aesthetics of the Cafe's brand while also including graphics that would convey the Cafe's core values as well as also including photos of the cafe's interior. I was responsible for creating a professional looking brochure that would appeal to customers and potential investors.
There were several challenges going into this design. The biggest challenge was providing all of the information in an organized way without it being too overwhelming. The challenge was trying to incorporate specific design elements that fit into a clean and professional aesthetic while also including honeybee imagery.
The purpose of this project was to advertise a cafe that sells both books and plants as well. This brochure is meant to give a detailed description of the services offered at the cafe while presenting the information in an interesting and organized way. With this project, I wanted to create an informative brochure for this brand that was professional and welcoming while also incorporating colors, design elements, and fonts that complimented the brand and represented what they as a company stood for and what they were working to accomplish. This meant that I had to incorporate colors and design elements that worked well with bee imagery, plants, books, and coffee.